Hit Brands: How Music Builds Value for the World's Smartest Brands

★★★★★ 4.9 27 reviews
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Management number 233404868 Release Date 2026/06/27 List Price US$14.98 Model Number 233404868
Category
  1. Kindle Store
  2. Kindle eBooks
  3. Business & Money
  4. Marketing & Sales
  5. Marketing
  6. Global

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Read more

Hit Brands: How Music Builds Value for the World's Smartest Brands

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